• Your Law Firm and Video Content: The Time Is Now

      There has been a recent shift in the online world to involve a very important component that many businesses are failing to include in their marketing strategies. Over the past few years, we’ve seen drastic changes in technology and user behaviors across online platforms, and they all point to one thing: video content.

      Stacey E Burke Blog- 17 readers -
    • 10 Ways Lawyers Can Promote Their Blogs

      Content marketing has become an integral part of law firm digital success. Adding content to your law firm website lets search engines know you are keeping things fresh and draws in new readers with compelling, timely content. Before you promote your blog posts, you should make sure your posts utilize at least the basics of law firm blogging best practices.

      Stacey Burke/ Stacey E Burke Blog- 26 readers -
    • The Dos and Don’ts for Lawyers on Reddit

      You’re an expert when it comes to social media and you know all there is to know about posting and audience building on your firm’s Facebook, Twitter, and LinkedIn channels. Now what? Believe it or not, the fun doesn’t stop at those major social media platforms. The next destination in your online social adventure is one you might not expect- we’re talking about Reddit.

      Stacey E Burke Blog- 13 readers -
  • Don’t Send Emails on a Friday Afternoon (And Other Email Marketing Tips)

    In previous posts, we’ve covered best practices in email design. Now comes the next struggle: your email blast is ready to send… but exactly when should you send it? Before we dive into exact dates and times, let’s consider what we’re trying to accomplish when sending law firm marketing emails. How to Measure Email Success The two best metrics to use when measuring the success ...

    Stacey E Burke Blog- 8 readers -
  • 2 Things You Can Do Right Now To Boost Your SEO

    Search engine optimization (SEO) is a marathon, not a sprint. Determining what works and what doesn’t can be difficult, and search engines like Google are constantly tweaking their search algorithms, which changes the way search works. To stay ahead of competitors, law firms need to keep their fingers on pulse of the latest SEO trends, but this can often be difficult with limit ...

    Stacey E Burke Blog- 14 readers -
  • Hurricane Harvey: Law Firms In The Aftermath

    With hurricane season underway, at-risk small businesses need to make sure they have a response plan in place to mitigate potential damages. Unfortunately, many small companies, especially law firms, don’t come close to being hurricane-ready. And this lack of preparedness can come at a significant cost.

    Stacey Burke/ Stacey E Burke Blog- 15 readers -
  • Email Design Trends for Law Firms

    Email is often one of the most effective, most economical, and most underutilized marketing tools for law firms. Email marketing platforms such as MailChimp and Constant Contact have minimal monthly costs (and may be free depending on the number of contacts your law firm imports), and provide a way for law firms to stay top-of-mind with their current and past clients as well as ...

    Stacey E Burke Blog- 15 readers -
  • Google AdWords Basics

    For law firms looking to increase new leads as quickly as possible, digital advertising campaigns using tools like Google AdWords are a popular choice. Campaigns can be set up very quickly and can target users based on specific search queries. Many law firms are eager to dive into a Google AdWords campaign, but there are a few basics to understand before taking the plunge.

    Stacey E Burke Blog- 10 readers -
  • Why Law Firms Need Social Proof For Online Marketing Success

    Social proof is the positive influence of “everybody’s doing it” – when the actions and opinions of others affect your choices and actions. If we see others engaging in certain behavior online, we are more inclined to believe those actions are worthwhile. Social proof is an important component of online reputation management for lawyers.

    Stacey Burke/ Stacey E Burke Blog- 17 readers -
  • Directory Listings Are A Law Firm’s Best Friend

    Nobody likes filling out forms. The information is repetitive and the work is tedious, but lawyers must make time to complete their law firm directory listings. People rely on popular law firm directories to help them locate attorneys and law firms, which means appearing on them can be extremely beneficial for generating new clients.

    Stacey E Burke Blog- 16 readers -
  • Link Building For Lawyers

    What Is Link Building? Link building is a component of off-site search engine optimization where your law firm website earns links on other websites. Earned natural links directly improve the reputation of a website and its search engine rankings. In link building, a natural link is a freely given editorial link and an unnatural link is a link you make yourself. Both affect rankings in Google.

    Stacey Burke/ Stacey E Burke Blog- 10 readers -
  • Why Email Marketing and Social Media Go Hand In Hand

    Email and social media marketing are two of the most established and effective digital marketing tactics used today. With such a strong inflation in social media use these days, people often question whether email marketing is still even relevant. While it’s true that 83% of marketers agree that social media is important for businesses, email marketing is still a very active pl ...

    Stacey E Burke Blog- 17 readers -
  • A Video is Worth a Thousand Words

    As we’ve written about previously, client reviews are an incredibly important part of a digital marketing strategy. They serve as a verification point for your law firm, complete with an actual person’s opinion to listen to. With the rise in video across the digital sphere, obtaining video testimonials from your clients is a great way to showcase your law firm in a fresh manner.

    Stacey E Burke Blog- 15 readers -
  • How To Turn Your Law Firm Website Into A User Converting Machine

    A website is the most valuable piece of digital real estate a law firm can own. A website serves as a digital storefront or office that greets potential clients. However, just getting users to walk up to the window or even through the digital door is only half of the battle. Law firm websites need to be properly designed and contain optimized content in order to entice users to ...

    Stacey E Burke Blog- 13 readers -
  • Twitter Tips For Lawyers

    In 2009, I began my Twitter odyssey scared I would not be able to figure it out and nervous I would do something wrong and look like an idiot. I persevered with the help of some online friends and began an ongoing love affair with my favorite social media channel. Over the years, as my understanding, usage, and following on Twitter all grew, most lawyers I knew remained indiffe ...

    Stacey Burke/ Stacey E Burke Blog- 11 readers -
  • Understanding Facebook Advertising Metrics

    Last week we covered the various types of Facebook advertising campaigns, including when and why a law firm should each. Now that your campaigns are running, Facebook provides a wealth of analytical data on the ads. Sifting through all of these numbers can be a bit overwhelming; below are the top indicators to focus on when evaluating the success of your Facebook advertising campaigns.

    Stacey E Burke Blog- 16 readers -
  • Best Types of Facebook Ads for Law Firm Marketing

    As I’ve written about before, Facebook’s advertising platform is growing at an exponential rate, giving Google AdWords a run for its money. In fact, Facebook says over 1.8 billion peope use its social media platform every month. But to the social media advertising novice, Facebook’s advertising platform may appear to be a little overwhelming.

    Stacey E Burke Blog- 10 readers -
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