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There has been a recent shift in the online world to involve a very important component that many businesses are failing to include in their marketing strategies. Over the past few years, we’ve seen drastic changes in technology and user behaviors across online platforms, and they all point to one thing: video content.
You’re an expert when it comes to social media and you know all there is to know about posting and audience building on your firm’s Facebook, Twitter, and LinkedIn channels. Now what? Believe it or not, the fun doesn’t stop at those major social media platforms. The next destination in your online social adventure is one you might not expect- we’re talking about Reddit.
Email and social media marketing are two of the most established and effective digital marketing tactics used today. With such a strong inflation in social media use these days, people often question whether email marketing is still even relevant. While it’s true that 83% of marketers agree that social media is important for businesses, email marketing is still a very active pl ...
While it is affectionately known as “the most wonderful time of the year,” the holiday season can actually bring on strong depression symptoms for a lot of us. Lawyers are in no way immune to the perils of depression; and in fact, many studies indicate the legal profession is especially susceptible to depression and suicide.
Website design trends come and go as technology evolves over the years. Some trends have a natural death as better options become available, such as Adobe Flash. Some seem like a good idea because they are easy, like widgets. And some are complete mysteries, like the rise in hamburger menus for desktop website design.
As search engine algorithms are continually updated, optimizing your law firm website can become incredibly challenging. While there are several best practices that can help you build a solid foundation for your website, one of the most under-utilized, but highly effective SEO tools for law firms is Yelp.
If your law firm wants to reach a lot of people, direct mail remains a cost-effective marketing option. Practically everyone has a mailbox, and most people check theirs daily. In fact, about 79% of consumers consider reading mail to be more convenient than going online. But going online and reading paper mail can work hand-in-hand to help boost brand awareness.
Social media is without a doubt one of the best ways to increase awareness of your law firm and the work that your lawyers do each and every day. Last month we talked about creating the perfect social media designs. What comes after that? Now that you’ve created your social profiles, you want to make the most of your social media efforts and continue to grow your audience.
Nearly all Internet users at one time or another have experienced some type of error code on a website. Users most often encounter “Page Not Found” errors from hyperlinks that point to nonexistent pages. While this might not seem like a big deal, error codes like “Page Not Found” can seriously impact user experience and a website’s SEO value.
Everyone working at a law firm knows the pain that comes with employee turnover – the struggle is real. I have interviewed, hired, and fired law firm employees for over 15 years across a variety of firms and practice areas. While there are many factors that contribute to employee retention, the initial interview process can start the employer-employee relationship off on the ri ...
It’s no secret that imagery is a major component of social media marketing today. As marketing professionals, we cannot stress enough the importance of featuring visual content on your social platforms. This goes beyond sharing the occasional photo or graphic on your feed. Today we are specifically highlighting the value of clean, professional social media designs.
In previous posts, we’ve covered best practices in email design. Now comes the next struggle: your email blast is ready to send… but exactly when should you send it? Before we dive into exact dates and times, let’s consider what we’re trying to accomplish when sending law firm marketing emails. How to Measure Email Success The two best metrics to use when measuring the success ...
Search engine optimization (SEO) is a marathon, not a sprint. Determining what works and what doesn’t can be difficult, and search engines like Google are constantly tweaking their search algorithms, which changes the way search works. To stay ahead of competitors, law firms need to keep their fingers on pulse of the latest SEO trends, but this can often be difficult with limit ...
With hurricane season underway, at-risk small businesses need to make sure they have a response plan in place to mitigate potential damages. Unfortunately, many small companies, especially law firms, don’t come close to being hurricane-ready. And this lack of preparedness can come at a significant cost.
Days before the arrival and subsequent devastation of Hurricane Harvey on Texas land, a social media frenzy launched encouraging Texas residents to prepare and stay safe during the dangerous weather. Local news outlets were tweeting articles on hurricane preparedness and weather expectations. Grocery stores were posting updates on the availability of water and other necessities ...
Email is often one of the most effective, most economical, and most underutilized marketing tools for law firms. Email marketing platforms such as MailChimp and Constant Contact have minimal monthly costs (and may be free depending on the number of contacts your law firm imports), and provide a way for law firms to stay top-of-mind with their current and past clients as well as ...
For law firms looking to increase new leads as quickly as possible, digital advertising campaigns using tools like Google AdWords are a popular choice. Campaigns can be set up very quickly and can target users based on specific search queries. Many law firms are eager to dive into a Google AdWords campaign, but there are a few basics to understand before taking the plunge.
Social proof is the positive influence of “everybody’s doing it” – when the actions and opinions of others affect your choices and actions. If we see others engaging in certain behavior online, we are more inclined to believe those actions are worthwhile. Social proof is an important component of online reputation management for lawyers.